Restaurant, Cafe & Bar A culture within all cultures

A TRIBUTE TO ALL THE CULTURES OF THE WORLD

The concept of BLUE FIG is brilliantly fueled by the synergy and richness of all the cultures coming together and celebrated under a brand. A fusion of concepts that ride heavily on creativity. BLUE FIG has built-in from within the concept "intrigue longevity". "Fads are built every day and die as often", says founder Khalid S. Nahhas, "trends are set for substantially longer periods, but the triumphant engages a core substance beyond fads and trends, almost building a new culture". There is so much to offer by all cultures that one can never run out of intriguing diversity and compelling cross-cultural universality or commonalities. Ethnicity is a common denominator underlying the concept and driving its many natural colors.