Measurability is one of the key advantages of digital marketing over traditional approaches. To fully harness this power, digital marketing professionals must be equipped with strong digital analytics skills. In this course, you will learn how to create and implement a comprehensive digital analytics plan using industry-leading tools. The journey begins with Google Tag Manager for tag management, followed by leveraging Google Search Console to optimize organic search performance. You will explore key reports in Google Analytics for website traffic analysis and Firebase for mobile app insights. The course also covers YouTube Analytics to help enhance video content performance, and dives into social media analytics with Facebook Page Insights and Twitter Analytics. To tie it all together, you will learn to use Google Data Studio to build integrated dashboards from multiple data sources, and Hotjar to analyze heatmaps and improve user experience for better conversion rates.
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